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Xeroxa?s Clear Dry Ink on 800/1000 Presses and After Sale Support Help Print Providers Broaden Offerings

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  Published in House and Home on Thursday, December 16th 2010 at 5:11 GMT by Market Wire
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ROCHESTER, N.Y.--([ BUSINESS WIRE ])--From menus printed on polyester to marketing pieces with visual highlights, print providers are capturing new, lucrative jobs with [ Xerox Corporationa™s ] (NYSE: XRX) [ Color 800/1000 Presses ] and its after sale business development support.

"We can now offer unique, spot-coated solutions in short runs such as laminated badges"

Printing on heavyweight and textured stock a" while enhancing traditional print with clear dry ink a" contributed to Littleton, Colo.-based [ AlphaGraphicsa™ ] decision to purchase the Xerox 800 press. The innovative clear dry ink highlights images in sales brochures and draws attention to personalized information in direct-marketing campaigns.

aWe can now offer unique, spot-coated solutions in short runs such as laminated badges,a said Geoff Graham, owner, AlphaGraphics. aTraditionally these jobs were cost prohibitive and required a much larger volume to justify the expense.a

[ Cornerstone Copy Center ], located in Burnsville, Minn., views the Xerox Color 1000 as a distinct competitive advantage. aOur competition cana™t offer variable avarnisha™ a" the clear dry ink adds value to photo-based projects and gives our clients print materials that stand out in the crowd,a said Daniel Mahowald, president, Cornerstone Copy Center.

Cornerstone Copy Center relies on the press to handle direct-mail pieces, educational materials and newsletters and expects to add even more personalization using software from [ XMPie ]^®, A Xerox Company. The companya™s long-term relationship with Xerox drove the investment.

aFor 29 years, Xerox has been instrumental to our growth. When we combined the quality of the Xerox 1000 with [ Xerox FreeFlow^® Print Server ], the decision to purchase was simple,a added Mahowald.

Denver-based [ Turbo Press ] knew it was time to make a bigger investment in digital printing as their run lengths decreased and demands for personalization increased. aThe Xerox Color 800 press has definitely raised the bar as far as productivity gains and image quality; it also complements our offset business,a said Mike Traver, owner, Turbo Press.

In addition to printing smaller runs of postcards, brochures and flyers, the company turns to the Xerox 800 to proof offset jobs, substantially lowering the per page cost for color proofing. To capture more complex personalized jobs, Turbo Press uses Xeroxa™s business development resources, including [ ProfitAccelerator ]^® tools.

Customer Contacts:

For more information about Xerox production systems and services, visit [ http://www.xerox.com/tr/products ] or call 800-ASK-XEROX.

To learn more about XMPiea™s entire line of solutions for variable data, cross-media and Web-to-print, visit [ http://www.xmpie.com ].

Note: For more information on Xerox, visit [ http://www.xerox.com ] or [ http://news.xerox.com ]. For open commentary, industry perspectives and views from events visit [ http://twitter.com/xeroxcorp ], [ http://twitter.com/xeroxoffice ], [ http://twitter.com/xeroxproduction ], [ http://twitter.com/servicesatxerox ], [ http://twitter.com/xeroxevents ], [ http://www.xerox.com/blogs ] or [ http://www.xerox.com/podcasts ].

XEROX^®, XEROX and Design^®, FreeFlow^® and ProfitAccelerator^® are trademarks of or licensed to Xerox Corporation in the United States and/or other countries. XMPie^® is a trademark of XMPie, Inc. Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.