N🟁N

Green Mountain Coffee Roasters, Inc. Announces Price Increase

  //house-home.news-articles.net/content/2010/09/0 .. offee-roasters-inc-announces-price-increase.html
  Published in House and Home on Tuesday, September 7th 2010 at 16:46 GMT by Market Wire
          ^{🞛 This publication is a summary or evaluation of another publication}

WATERBURY, Vt.--([ BUSINESS WIRE ])--Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), announced today a price increase on all K-Cup^® portion packs for its Keurig^® Single Cup brewing system sold in North America. The increase will occur across all sales channels and will be effective beginning October 11, 2010. Consumers could expect to see a purchase price increase of approximately 10 to 15 percent over the next several months as a result.

"While we have the flexibility to absorb some short-term cost increases, the sustained nature of the increases wea™ve experienced over the past three months led us to conclude it is necessary to adjust our pricing."

The increase is in response to several factors affecting the coffee industry including a sustained increase in the price of green coffee, differentials for premium quality coffees, increases in prices of other raw materials, as well as higher packaging and transportation costs. Over the past three months, green coffee prices have increased from $1.45 per pound to $1.90 per pound, or approximately 31 percent.

aLike others in the coffee industry, we have been closely monitoring rising green coffee costs and increases in other input costs like cocoa and packaging for several months,a said Scott McCreary, president of GMCRa™s Specialty Coffee business unit. aWhile we have the flexibility to absorb some short-term cost increases, the sustained nature of the increases wea™ve experienced over the past three months led us to conclude it is necessary to adjust our pricing.a

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCRa™s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tullya™s Coffee^®, Green Mountain Coffee^®, Newmana™s Own^® Organics coffee, Timothya™s World Coffee^® and Diedrich, Coffee People and Gloria Jeans^®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. [ K-Cup^® portion packs ] for Keurig^® Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tullya™s, Timothya™s and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certifieda" coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit [ www.gmcr.com ] for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCRa™s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR-C