MELT Adds Petrus Brands to Client Roster

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  Published in House and Home on Wednesday, August 11th 2010 at 12:55 GMT by Market Wire
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MELT Adds Petrus Brands to Client Roster -- ATLANTA, Aug. 11 /PRNewswire/ --

Integrated Marketing Agency Managing PR and Social Marketing for Both Planet Smoothie and Shane's Rib Shack

ATLANTA, Aug. 11 /PRNewswire/ -- MELT, LLC (Marketing Entertainment Lifestyle Trends), an Atlanta based integrated marketing agency, recently added Petrus Brands, LLC to their client roster. Petrus Brands is the holding company for Planet Smoothie, LLC and Shane's Rib Shack, LLC. The company specializes in franchising, operations, branding, marketing, business development, etc. Planet Smoothie currently has over 110 franchise locations across the United States and Shane's Rib Shack has over 60 locations.

MELT, as the new agency of record for Petrus Brands, will handle consumer Public Relations and Social Media for both Planet Smoothie and Shane's Rib Shack, including new product launches, retail promotions and digital marketing campaigns throughout the year.

"We are so excited to add Petrus Brands to the MELT client roster," says Vince Thompson, CEO and President, MELT, LLC.  "MELT is proud to partner with a franchise industry leader such as Petrus Brands, and we look forward to leveraging our in-depth franchise experience to assist both Planet Smoothie and Shane's Rib Shack in their marketing endeavors."

About MELT

MELT, LLC (formerly Creative Presence Partners) is an Atlanta based fully-integrated marketing agency offering clients advertising, original content development, digital, social media, event and experiential marketing, retail and consumer promotions, brand strategy and sports property evaluation and activation. Founded by CEO and President Vince Thompson in 2001, MELT represents major consumer brands and corporations including The Coca-Cola Company, Fox Sports, Avon, State Farm, and The Southeastern Conference.  To learn more about Melt's clients, services and results, please visit the newly relaunched web site at [ www.meltatl.com ].

About Planet Smoothie

Planet Smoothie, a Petrus Brands company, is among the top smoothie concepts in the country, serving real fruit smoothies infused with vitamins and nutrients for active, occasion-driven consumers.  Planet Smoothie was recently named one of the "Sweet 16" in the 2009 Fast Casual Movers and Shakers list as a brand that sets itself apart in the dessert, beverage and yogurt category.  In 2007, Planet Smoothie was recognized by Restaurant Business as a "Future 50" concept", one of the fastest growing up and coming concepts in the country.  Planet Smoothie currently operates more than 120 locations.  For more information and to find store locations, visit [ www.planetsmoothie.com ].

About Shane's Rib Shack

Shane's Rib Shack, a Petrus Brands company, is a true American rib shack, known for its slow-cooked ribs, hand-chopped chicken and pork, and many southern sides to compliment each plate.  The Original Shack was founded in 2002, in rural McDonough, Ga. by Shane Thompson, who started the restaurant with his grandfather's secret BBQ sauce.  Since becoming a franchised restaurant in 2004, Shane's Rib Shack has grown to become the country's fastest growing fast-casual barbecue concept.  Shane's Rib Shack was selected as #56 on the Fast Casual Movers and Shakers list of 2009 and selected to Franchise Times Fast 55 list, highlighting the very best of the Fast Casual industry's over 600 restaurants.  Shane's Rib Shack currently operates more than 60 locations.  For more information, visit [ www.shanesribshack.com ]. 

SOURCE Petrus Brands, LLC