

Reed's, Inc.: Reed's, Inc. Cites Study That Ginger Reduces Muscle Pain Caused by Exercise
LOS ANGELES, CA--(Marketwire - July 15, 2010) - Reed's, Inc. (
Researchers at the University of Georgia performed two studies to examine the effects of daily ginger (raw and heated) consumption on muscle pain. The studies were identical double-blind, placebo controlled, randomized experiments conducted for eleven consecutive days involving 34 and 40 participants. The subjects in study 1 consumed 2 grams of raw ginger or placebo while subjects in study 2 consumed 2 grams of heated ginger or placebo. The participants performed 18 extensions of the elbow flexors with a heavy weight to induce moderate muscle injury to the arm. Both studies showed a 25% reduction in exercise induced pain by daily supplementation of ginger in comparison to placebo. In conclusion, the researchers stated that these results agree with other studies demonstrating that ginger is effective in reducing pain.
"We are excited about the growing body of research and studies that reach similar conclusions about the health benefits of fresh ginger root," said Chris Reed, Founder, Chairman and CEO of Reed's, Inc. "Since ancient times, natural healers have known about the powerful health properties of ginger. It is great seeing the traditional folklore being corroborated by modern scientific studies. Our Reed's Ginger Brews are brewed directly from fresh ginger root. The least amount of ginger we use per bottle is 8 grams of fresh ginger. Our Extra Ginger Brew uses 26 grams. Besides our Reed's Ginger Brews, which are available nationwide in natural food store and select supermarkets, we have launched 'Reeds Rx' line of ginger-based remedies for nausea and motion sickness in CVS and a growing number of grocery stores. This most recent Journal of Pain study supports other studies on ginger that continue to validate its medicinal benefits."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural foods industry sold in over 10,500 natural food markets and supermarkets nationwide. In 2009, Reed's started producing Private Label natural beverages for select national chains. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Recently, Reed's introduced its Reed's All Natural Ginger Nausea Relief product for the over-the-counter stomach aisle for all retail channels and acquired the Sonoma Sparkler brand, a sparkling juice celebration drink with an established customer base. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: [ http://www.reedsgingerbrew.com ] or call 800-99-REEDS.
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.