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Lights, Camera, Bring It! Hasbroa?s NERF Brand Invites Fans to Compete in the NERF aBattle of the Adsa

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  Published in House and Home on Monday, May 17th 2010 at 8:05 GMT by Market Wire
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PAWTUCKET, R.I.--([ BUSINESS WIRE ])--For more than 40 years, Hasbro, Inc.a™s (NYSE:HAS) NERF brand has aimed to help kidsa™ achieve the impossible by offering incredible new ways to show off their creativity, athleticism, and teamwork. Starting today, fans have the chance to put their personal spin on the branda™s next television commercial in the first NERF aBattle of the Adsa contest. The grand prize winner will receive $10,000 and maybe have their ad air on a major network during primetime programming this fall.

"NERF fans are not only very passionate, but incredibly creative when it comes to showing off their growing collections, product reviews, and battle styles"

Through September 12th, NERF fans 13 years and older are invited to create and upload 25 second NERF aBattle of the Adsa submissions on [ www.NerfBattleoftheAds.com ]. The interactive site will allow users to submit their own NERF ads, track how many times their ad has been viewed and check out the competition. Fans will have access to a variety of special features to help bring their NERF video to all-star status including background music, NERF logos and assets, and special effects. Entrants can also encourage others to vote for their ad by sharing a link to their video using the sitea™s tell-a-friend tool and NERF NATION Prize Packs will be awarded to one lucky winner each day during the promotion, giving all qualifying visitors to the site a chance to get in on the action!

aNERF fans are not only very passionate, but incredibly creative when it comes to showing off their growing collections, product reviews, and battle stylesa said Jeff Jackson, vice president of marketing, Hasbro. aaThe Battle of the Adsa™ gives consumers the opportunity to show friends, family, and fellow fans their NERF pride in a brand new way and we couldna™t be more excited to see what they bring to the table!a

Submissions for the NERF aBattle of the Adsa will be judged based on a variety of factors including public vote, creativity, enthusiasm, and use of the branda™s five different segments, including N-STRIKE, N-FORCE, DART TAG, SPORTS, and SUPER SOAKER. The grand prize winner of the 2010 NERF aBattle of the Adsa contest will be awarded $10,000 and might see their ad become part of the NERF branda™s official TV campaign for 2010. Members of NERF NATION will also be able to view the winning ad on the official NERF YouTube channel: [ www.YouTube.com/Nerf ].

NERF NATION can be followed on [ www.Facebook.com/NerfNation ], [ www.YouTube.com/Nerf ], and [ www.Twitter.com/NerfNation ]. For additional details on how to enter the NERF 2010 aBattle of the Adsa contest and the official rules and conditions, log onto [ www.NerfBattleoftheAds.com ].

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in childrena™s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at [ http://www.hasbro.com ]. © 2010 Hasbro, Inc. All Rights Reserved.