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Celsius Launches New Marketing Campaign to Educate Consumers About the Clinically Proven Calorie- and Fat-Burning Benefits of C

^{Published on 2010-05-12 11:00:23 - Market Wire}
 

DELRAY BEACH, FL--(Marketwire - May 12, 2010) - [ Celsius Holdings, Inc. ] (NASDAQ: [ CELH ]) announced today the debut of a television, radio, and digital online ad campaign focusing on the Company's new "Your Ultimate Fitness Partner™" brand messaging. The new campaign further expands the company's focus on educating consumers about the benefits Celsius has in helping people get fit and stay fit. The new television commercial can be seen at: [ www.celsiuspromo.com ] and on cable channels throughout the country.

The ads are part of a nationwide integrated marketing campaign that is designed to inspire individuals everywhere to get more active and will include fitness event promotions, social media marketing, mobile texting, and online banner ads. Mario Lopez, Celsius' national brand spokesperson, will participate in portions of the campaign. Focusing on the Celsius, Your Ultimate Fitness Partner messaging, the campaign will inform consumers about the clinically-validated results including a recent study where the subjects lost 93% more fat and gained 50% more muscle when combining Celsius with exercise.

"Consumers, now more than ever, recognize the importance a healthy diet and regular exercise and the positive impact they have on overall good health," said Irina Lorenzi, Celsius' Vice President of Innovation and Marketing. "The timing is right for Celsius to launch an aggressive promotional campaign in order to increase consumer awareness and trial to support our nationwide distribution for the brand as consumers look for a product that can truly be their Ultimate Fitness Partner."

Celsius®, Your Ultimate Fitness Partner™, has been scientifically shown to burn calories and when combined with exercise, burns fat, builds lean muscle and provides lasting energy. Naturally refreshing Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (NASDAQ: [ CELH ]) markets [ Celsius® ], Your Ultimate Fitness Partner ™, which is backed by [ science ]. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about [ Celsius Holdings, Inc. ] and Celsius^®, Your Ultimate Fitness Partner™, is available at [ http://www.celsius.com ].

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.