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Maxis Launches New Family Plans in Malaysia

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  Published in House and Home on Sunday, February 22nd 2026 at 16:51 GMT by Lowyat.net
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Kuala Lumpur, Malaysia - February 22nd, 2026 - Maxis, a leading integrated communications provider in Malaysia, today announced the launch of two new family plans, aiming to provide flexible and affordable connectivity solutions for families in an increasingly digital world. Starting at RM299 per month, the plans address the growing demand for higher data allowances and multi-line capabilities, acknowledging the shift in how families communicate and consume content.

The introduction of these plans comes at a time when the average household is heavily reliant on mobile data for a multitude of purposes - from remote working and online learning to entertainment and staying connected with loved ones. Previous family plan offerings often fell short of providing sufficient data, leading to costly overage charges or the need for multiple individual plans. Maxis' new approach aims to simplify this, providing a single, manageable solution.

Two Tiers to Suit Diverse Family Data Needs

The new offerings are structured around two core tiers: the Family Plan 50GB and the Family Plan Unlimited. The Family Plan 50GB, priced at RM299 per month, caters to families with moderate data consumption needs. It offers a generous shared pool of 50GB, distributed amongst a maximum of five lines. This allows each family member to access a substantial amount of data without the worry of individual limits.

For families who are 'always on' - streaming videos, participating in video calls, and heavily utilizing social media - the Family Plan Unlimited, at RM388 per month, presents a compelling alternative. This plan removes data caps entirely, providing unrestricted access to mobile data for all five lines. The price difference reflects the significant infrastructure investment required to support unlimited data usage, but Maxis believes the peace of mind and convenience offered justify the premium.

Value-Added Benefits Enhance the User Experience

Beyond the core data allowances, both plans include valuable additions designed to further enhance the user experience. Notably, both the 50GB and Unlimited plans incorporate a Video Pass, allowing subscribers to enjoy free data for streaming popular video platforms. This is a significant benefit, as video streaming often accounts for a large portion of mobile data usage. This inclusion avoids the need for separate subscriptions or data add-ons solely for video entertainment.

Furthermore, the International Pass included in both plans provides cost-effective roaming options for families who frequently travel. While details of the International Pass coverage and data allowances are yet to be fully publicized, it signals Maxis' commitment to providing seamless connectivity both domestically and abroad. This feature caters to the increasingly mobile lifestyle of many modern families, enabling them to stay connected while travelling for business or leisure.

Competitive Landscape & Future Trends

This move by Maxis positions them competitively against other telecommunication providers in Malaysia, such as CelcomDigi and U Mobile, all vying for a share of the growing family plan market. Industry analysts predict a continued shift towards larger data allowances and bundled services, as families increasingly consolidate their communication needs onto single plans. We can expect to see competitors respond with similar offerings, potentially driving down prices and increasing the value proposition for consumers.

Looking ahead, Maxis hinted at potential future additions to the family plan portfolio, including options for larger line counts and customized data allocations. The company also indicated that it is exploring integration with smart home devices and services, offering families a more holistic connectivity solution. The trend toward 5G adoption will undoubtedly further influence these plans, allowing for faster speeds and more reliable connections for bandwidth-intensive applications. It's clear Maxis is not simply offering data plans, but building an ecosystem around family connectivity for the future.