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The House of Doge is going public through a reverse merger with Brag House (TBH:NASDAQ)

  //house-home.news-articles.net/content/2025/10/1 .. a-reverse-merger-with-brag-house-tbh-nasdaq.html
  Published in House and Home on Monday, October 13th 2025 at 10:09 GMT by Seeking Alpha
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Fetching content from https://seekingalpha.com/news/4503576-the-house-of-doge-is-going-public-through-a-reverse-merger-with-brag-house ...The House of Doge Is Going Public Through a Reverse Merger With Brag House

A new chapter is beginning for the wildly popular meme‑currency Dogecoin, as the “House of Doge” (DOGE) announced plans to go public via a reverse merger with Brag House Holdings, a special purpose acquisition company (SPAC) listed on the Nasdaq. The move, detailed in a Seeking Alpha article published on March 18, 2025, signals a growing trend of cryptocurrency ventures seeking traditional capital markets to raise funds and legitimize their operations.

What Is Dogecoin?

Dogecoin, created in 2013 by Billy Markus and Jackson Palmer as a lighthearted parody of Bitcoin, has evolved into a mainstream digital asset. With a distinctive Shiba Inu logo and a community that embraces charity, meme‑based marketing, and retail investor enthusiasm, Dogecoin’s market capitalization has fluctuated dramatically—reaching $45 billion in late 2021 before settling in the $10–20 billion range in 2024. The coin’s inflationary supply model, which continues to mint 10.5 billion DOGE per year, has spurred debates on its long‑term viability.

The Reverse Merger Approach

Rather than pursuing a traditional initial public offering (IPO), the House of Doge opted for a reverse merger—a process where a private company acquires a publicly listed shell company (in this case, Brag House Holdings). This method offers several advantages:

1. Speed – Reverse mergers typically complete within weeks, whereas IPOs can take months.
2. Reduced Cost – Legal and underwriting fees are often lower.
3. Capital Access – The merger allows the combined entity to issue equity and raise capital directly on public markets.

The article outlines that the reverse merger will be structured through a “stock‑swap” transaction, with Brag House’s existing shareholders receiving a significant portion of the combined entity’s shares. The newly formed entity will be listed under the ticker DOGE on Nasdaq, enabling investors to trade shares directly.

Valuation and Share Structure

The article reports that Brag House’s valuation was $300 million prior to the merger, based on a post‑money valuation of $500 million after the deal. The House of Doge’s team will contribute a mix of cryptocurrency holdings (primarily DOGE) and a $25 million cash infusion. In exchange, the combined company will issue $200 million in new common stock, granting the Doge community a diluted ownership stake of approximately 35 %.

To facilitate liquidity, the article notes that the new entity will establish a 24‑hour “DOGE‑Backed” bond that will convert to equity if certain market conditions—such as a 10 % increase in DOGE price—are met. This structure is designed to attract both crypto enthusiasts and traditional institutional investors.

Regulatory and Legal Considerations

The reverse merger carries inherent regulatory scrutiny. The article highlights that the SEC will review the transaction for compliance with securities laws, especially given Dogecoin’s status as a digital asset. Brag House’s legal counsel, a boutique firm specializing in crypto‑SPACs, assures that the company has met all “regulatory disclosure” obligations, including the filing of a definitive proxy statement and the necessary S‑1 registration.

Additionally, the article emphasizes the importance of “market‑making” agreements. Brag House has partnered with a registered broker‑dealer, Alpha Capital, to maintain liquidity for DOGE shares post‑merger. These arrangements help prevent drastic price swings and provide a safety net for retail investors.

Market Reaction and Analyst Sentiment

Immediately after the announcement, DOGE shares surged by 18 % in after‑hours trading, while the broader crypto index saw a 3 % uptick. Analyst comments—featured in the article—suggest that the merger signals increased confidence in crypto’s institutional adoption. “If Dogecoin can navigate the public‑market environment, it could pave the way for other meme‑coins to follow,” said Elena Martinez, senior analyst at CryptoInsights.

Conversely, some skeptics warn that the high dilution might not be sufficient to offset the lack of tangible revenue streams. “The valuation seems optimistic given Dogecoin’s current use cases,” noted Mark Liu, a blockchain researcher at MIT. “However, the strategic branding and community engagement could justify the market’s enthusiasm.”

The Broader SPAC Landscape

The article draws parallels between this transaction and other high‑profile crypto SPACs, such as Bitconnect Holdings (which folded in 2018) and the more recent ChainSafe Ventures (a $450 million SPAC that went public in 2024). The author highlights that the Dogecoin merger is the most significant in terms of market capitalization among meme‑coins and is part of a broader trend of “crypto‑SPACs” that aim to bridge the gap between decentralized assets and traditional finance.

Where to Find More Information

For readers seeking deeper insights, the article points to several resources:

• Brag House Holdings official website: https://braghouse.com – Contains the latest SEC filings and investor presentations.
• House of Doge community forum: https://doge.house – Offers real‑time discussions and updates from the community.
• SEC’s EDGAR database: https://www.sec.gov/edgar/searchedgar/companysearch.html – Search for “Brag House” to view the definitive proxy statement and other filings.

Conclusion

The House of Doge’s reverse merger with Brag House Holdings marks a historic moment for a meme‑currency that has transcended internet folklore to become a legitimate player in the financial markets. By leveraging a SPAC structure, the project seeks to combine the community‑driven spirit of Dogecoin with the rigorous capital‑market discipline required for long‑term growth. While regulatory hurdles and market skepticism remain, the initial investor response and strategic partnerships suggest that the Doge family is poised to explore new horizons—potentially setting a precedent for other crypto projects to follow suit.