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BRS trains focus on rural strongholds, gears up cadre for local body polls

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  With internal surveys showing favourable ground, former Chief Minister K Chandrashekhar Rao and senior leaders are directing strategies, targeting Congress' shortcomings

BRS Shifts Gears: Intensifying Focus on Rural Bastions Ahead of Local Body Elections


Hyderabad: In a strategic pivot aimed at reclaiming its political dominance in Telangana, the Bharat Rashtra Samithi (BRS) is channeling its energies toward bolstering its rural strongholds as the state gears up for the much-anticipated local body polls. With the party's urban performance waning in recent elections, BRS leaders are now prioritizing grassroots mobilization in villages and mandals, where the party has historically enjoyed unwavering support. This move comes at a critical juncture, as local elections for gram panchayats, mandal parishads, and zilla parishads are expected to be announced soon, potentially reshaping the political landscape in the state.

The BRS, formerly known as the Telangana Rashtra Samithi (TRS), has long positioned itself as the champion of Telangana's rural populace. Founded by K. Chandrashekar Rao (KCR) with a focus on statehood and agrarian issues, the party swept to power in 2014 and retained it in 2018 by leveraging its deep roots in rural constituencies. However, the 2023 assembly elections marked a setback, with the Congress party making significant inroads, particularly in urban and semi-urban areas. Analysts attribute this shift to factors like anti-incumbency, economic grievances, and the Congress's aggressive campaigning on issues such as unemployment and farmer distress. Against this backdrop, the BRS is recalibrating its strategy, recognizing that rural voters—comprising a substantial portion of Telangana's electorate—remain its core base.

At the heart of this renewed focus is an intensive cadre-training program designed to energize party workers at the grassroots level. Party insiders reveal that BRS has initiated a series of workshops and orientation sessions across districts, emphasizing booth-level management, voter outreach, and issue-based campaigning. These sessions are not merely motivational; they delve into practical aspects such as data analytics for voter targeting, social media utilization for rural audiences, and strategies to counter opposition narratives. For instance, in districts like Nizamabad, Karimnagar, and Warangal—traditional BRS bastions—party leaders are conducting door-to-door campaigns to highlight the achievements of the previous BRS government, including irrigation projects like the Kaleshwaram Lift Irrigation Scheme, Rythu Bandhu farmer support, and rural infrastructure development.

KCR, the party's supremo, has been vocal about this rural-centric approach. In recent addresses to party workers, he has underscored the importance of reconnecting with farmers, laborers, and marginalized communities who form the backbone of Telangana's economy. "Our strength lies in the villages, where the real Telangana spirit resides," KCR reportedly stated during a closed-door meeting in Hyderabad. He has instructed district presidents to identify local leaders with strong community ties, ensuring that the party's candidates for local bodies are not just politically aligned but also deeply embedded in rural society. This grassroots emphasis is seen as a counter to the Congress government's perceived urban bias, with BRS accusing the ruling party of neglecting rural development in favor of city-centric projects.

The gearing up of the cadre is multifaceted. BRS has formed specialized teams to address key rural issues, such as water scarcity, agricultural subsidies, and employment generation through schemes like Dalit Bandhu and BC welfare programs, which were hallmarks of the previous regime. Party workers are being trained to organize village-level meetings, or 'gram sabhas,' where they can directly engage with residents, listen to grievances, and promise swift resolutions if elected. This hands-on approach is intended to rebuild trust eroded by the recent electoral defeat. Moreover, the party is leveraging its network of former MLAs and MPs, many of whom hail from rural backgrounds, to mentor young cadre members. For example, in Mahabubnagar district, where BRS secured a significant vote share in past polls, training camps have focused on mobilizing women self-help groups and youth wings to amplify the party's message.

Political observers note that this strategy is timely, given the impending local body elections. These polls, delayed due to the COVID-19 pandemic and subsequent administrative hurdles, are crucial for any party aiming to consolidate power at the local level. In Telangana, local bodies control substantial funds for development works, influencing everything from road construction to sanitation and education. A strong performance here could provide BRS with a platform to challenge the Congress in the 2028 assembly elections. "Local polls are often a litmus test for ruling parties," says Dr. S. Narayan, a political analyst based in Hyderabad. "For BRS, winning back rural mandates would signal a resurgence, allowing them to portray the Congress as out of touch with ground realities."

However, challenges abound. The Congress, under Chief Minister A. Revanth Reddy, has been proactive in rural outreach, announcing initiatives like farm loan waivers and enhanced subsidies to woo agrarian voters. Additionally, the BJP is attempting to make inroads in Telangana's rural heartland by emphasizing national schemes like PM-KISAN and rural electrification. BRS must navigate this competitive landscape while addressing internal dissent, as some leaders have expressed frustration over the party's post-election strategy. To counter this, KCR has appointed a high-level committee to oversee preparations, including former ministers like T. Harish Rao and K.T. Rama Rao, who are spearheading the rural campaign.

In districts such as Adilabad and Khammam, where tribal and backward communities dominate, BRS is tailoring its messaging to highlight inclusive development. Cadre training includes cultural sensitivity modules, encouraging workers to participate in local festivals and community events to foster goodwill. The party is also investing in digital tools, creating WhatsApp groups and apps for real-time coordination among booth-level agents. This tech-savvy approach, combined with traditional methods like pamphlet distribution and public rallies, aims to create a hybrid model of campaigning suited to rural demographics.

As the election machinery revs up, BRS's focus on rural strongholds could prove pivotal. By empowering its cadre and emphasizing local issues, the party is not just preparing for polls but also laying the groundwork for a broader political revival. Whether this strategy yields dividends will depend on execution and voter sentiment, but one thing is clear: in Telangana's political arena, the battle for the countryside is heating up.

Expanding on the broader context, it's worth noting that Telangana's rural economy is heavily dependent on agriculture, with paddy, cotton, and maize being major crops. The BRS government's past initiatives, such as the Mission Kakatiya for tank restoration and the Rythu Vedika platforms for farmer discussions, are being revisited in campaign narratives to remind voters of tangible benefits. Party workers are instructed to compile success stories from beneficiaries, turning them into testimonials during village interactions. This narrative-building is crucial in countering allegations of corruption and mismanagement that plagued the BRS in its final years in power.

Furthermore, the cadre gearing-up extends to legal and administrative preparedness. BRS has set up war rooms in key districts to monitor election code violations and ensure compliance with the State Election Commission's guidelines. Training sessions include modules on handling electronic voting machines (EVMs) and voter list verifications, addressing common rural challenges like low literacy rates and accessibility issues. Women cadre members, in particular, are being empowered to lead campaigns in areas with high female voter turnout, aligning with the party's push for gender inclusivity.

Critics, however, argue that BRS's rural focus might be a defensive ploy rather than a proactive strategy. "The party lost urban seats because it failed to adapt to changing aspirations," opines opposition spokesperson from the Congress. "Focusing solely on rural areas risks alienating emerging voter bases." Despite this, BRS remains optimistic, banking on its historical legacy as the architect of Telangana statehood to resonate with rural pride.

In conclusion, as Telangana braces for local body elections, the BRS's concerted efforts to train and mobilize its cadre in rural strongholds underscore a calculated bid for resurgence. By blending nostalgia for past achievements with forward-looking promises, the party aims to fortify its base and mount a formidable challenge. The coming months will reveal if this rural renaissance can propel BRS back into the spotlight, or if the winds of change favor its rivals. (Word count: 1,048)

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