NELSONVILLE, OH--(Marketwire - Oct 3, 2012) - Rocky® and Durango®, divisions of Rocky Brands (NASDAQ: [ RCKY ]), are giving breast cancer the boot with new footwear styles designed to promote breast cancer awareness. Rocky Brands, Inc. is donating at least $10 per pair sold in connection with this product, with a guaranteed minimum donation of $25,000 to Susan G. Komen for the Cure®.

"So many Rocky Brands associates and consumers have been affected in some way by breast cancer," said Liz Horn, Vice President of Marketing at Rocky Brands. "These boots are a great way to support women and men who are fighting this disease, celebrate survivors and help find a cure."

The Rocky outdoor boot, part of the Rocky Athletic Mobility collection, is available in Realtree® AP™, Mossy Oak® Infinity™ and brown with pink accents. The boots incorporate PrimaLoft® ECO FOOTWEAR insulation, Cordura®/Clarino uppers, waterproof GORE-TEX® fabric and a lightweight rubber outsole (MSRP $149.99). More information can be found at [ www.rockyboots.com/rocky-pursues-a-cure ].

Durango's western boot is part of the Lady Rebel collection and features a translucent rubber outsole with a pink ribbon graphic. The boots are extremely lightweight, constructed with a cushion flex insole, a contoured, ventilated and removable cushion footbed, dual-density rubber outsole and molded EVA midsole to ensure maximum comfort for long wear (MSRP $149.99). For more information, visit [ www.durangoboot.com/pink-ribbon ].

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer. Today, Susan G. Komen for the Cure® works to end breast cancer in the U.S. and throughout the world through ground-breaking research, community health outreach, advocacy and programs in more than 50 countries. Visit komen.org. Connect with Susan G. Komen for the Cure® on Facebook and  Twitter. Susan G. Komen for the Cure® is a registered trademark owned, along with other related marked used here and on the applicable products, by Susan G. Komen for the Cure®.

About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh® and the licensed brands Michelin® and Mossy Oak®. Rocky Brands is proud to supply footwear to the United States military. For more information, visit [ www.RockyBrands.com ].