SAN FRANCISCO, CALIFORNIA--(Marketwire - May 10, 2012) -[ Bitzio, Inc. ] ("Bitzio" or "the Company") (OTCBB:BTZO), a leader in mobile games, media, and the gamification of mobile apps, today announced they have surpassed 40 million app downloads and launched the beta version of its app promotion exchange, "App Wall".

App Wall, simply explained, is a technology embedded within a mobile app to display additional apps, likely to be of interest to the user. For app developers, it offers a way to avoid being lost in the sea of apps with little marketing effort on their part. They simply integrate App Wall and, for every app they show, a credit is earned for a shared ad in the Bitzio network. For Bitzio, it adds a powerful behavior analytics component to measure user conversions, experience and other decision metrics.

"Growing the Bitzio nation to over 40 million downloads is a key milestone for us. We have actively tuned into the user and conversion data collected within our app network from these 40 million downloads, which has led us to a clear vision for Bitzio. We have the team and assets to become a powerful behavior analytics company through the platform of mobile apps. App Wall is an important component of our expansion into behavioral data, which we plan to leverage initially within our super app properties," commented William Schonbrun, President and CEO of Bitzio.

With a combined download of 14 million, two of Bitzio's super apps are PiciBooth and Convert Units Free HD. [ PiciBooth ], similar to Instagram, lets users take pictures and choose from a variety of different backgrounds and cool effects to give each photostrip that "photobooth" feel. [ Convert Units Free HD ], ranked for three years running in the Top 100 Free in Utilities, converts complicated metrics such as speed, volume and force. These two legacy apps from the Bitzio nation will have App Wall technology integration within the next 30 days.

Schonbrun continued, "There is an immense amount of user data flowing through the mobile world and as it continues to explode, understanding, engaging and tracking user experiences has become a necessity in the marketing formula. Companies and app developers need a way to gain exposure for their products and increase conversions. Using data to analyze user behaviors becomes invaluable to increase those conversions. App Wall is just one way Bitzio will be able to drive effective user acquisition, engagement, retention, and monetization. App Wall enables us to act on real-time data insights that positively affect user conversions into revenue."

About Bitzio, Inc.

Bitzio's mission is to help mobile app developers get the full potential of their mobile apps by increasing consumer reach, conversion rates and bottom line profitability. Bitzio's strategic arsenal of methodologies and technologies allows mobile app developers to quickly develop, market and monetize their apps. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit [ www.bitzio.com ]. To learn more about Bitzio, watch their [ video ] or connect with Bitzio on [ Twitter ] and [ Facebook ].

"Bitzio", "App Wall", "Picibooth" and "Convert Units Free HD" are trademarks of Bitzio, Inc. All other companies and products listed herein are trademarks or registered trademarks of their respective holders.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases "goal", "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at [ www.sedar.com ] or [ www.sec.gov ]). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Publication Contributing Sources

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