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EL SEGUNDO, Calif.--([ BUSINESS WIRE ])--Mattel, Inc. (NASDAQ: MAT) today announced it has been named one of CRO Magazineasa100 Best Corporate Citizensa for the fourth consecutive year, ranking No. 12. This is the magazineas 13th annual ranking of best corporate citizens.

"At Mattel, we have the privilege of positively impacting the lives of children through play and we continually strive to play responsibly in all aspects of our business"

Among specific categories of performance, Mattel received high scores for excellence in Corporate Governance, as well as Human Rights and Philanthropy.

aAt Mattel, we have the privilege of positively impacting the lives of children through play and we continually strive to play responsibly in all aspects of our business,a said Lisa Marie Bongiovanni, vice president of Corporate Affairs for Mattel. aWe are truly honored to be recognized for the fourth consecutive year as one of CROas 100 best corporate citizens.a

Last year, Mattel launched efforts to implement new sustainable sourcing principles and establish goals to measure progress on packaging. The companyas sustainable sourcing goals include a commitment to composing 70 percent of paper packaging with recycled material or sustainable fiber. In addition, by year-end 2015, Mattelas paper packaging goal will increase to 85 percent.

Earlier this year, Mattel also was recognized for the fifth consecutive year among FORTUNE Magazineasa100 Best Companies to Work Fora in 2012, ranking No. 79.

Mattelas Corporate Responsibility mission is to act with integrity in all the company does and to bring the world safe toys that grown-ups trust and children love. Mattel is committed to positively impacting its people, its products and the world by playing responsibly. Learn more about Mattelas efforts in [ Corporate Responsibility ].

The a100 Best Lista documents 324 data points of disclosurea"harvested from publicly available information in seven categories: environment, climate change, employee relations, human rights, governance, finance and philanthropy. The meteoric rise in the market for transparency was amply chronicled by companiesa individual and aggregate performance. The research behind the CR Magazine rankings is conducted by IW Financial, an industry leader in market data and analysis. The List methodology is published by Corporate Responsibility Magazine, found online at [ www.thecro.com ].

ABOUT MATTEL:

Mattel, Inc. (NASDAQ:[ MAT ]) ([ www.mattel.com ]) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie, the most popular fashion doll ever introduced, Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C, as well as Fisher-Price brands, including Thomas & Friends, Little People, Power Wheels and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on Facebook: [ www.facebook.com/mattel ]

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