Printer Uses Xeroxa?s iGen4 EXP with Matte Dry Ink to Help Customers Sell Cars, Medical Products

ROCHESTER, N.Y.--([ BUSINESS WIRE ])--Ita�s important for car dealers to have the color of the car pictured in a [ direct-mail campaign ] perfectly match whata�s in the showroom. Meeting that sort of exacting customer requirement is what led TGI Direct to become the first printer in the U.S. to install Xerox Corporationa�s (NYSE:XRX) [ iGen4^�EXP ] with [ matte dry ink ].

"We can now take color quality to a whole new level"

Matte dry ink gives TGI Direct, located in Flint, Mich., another way to deliver value to its automotive and other customers a" with color image quality thata�s virtually indistinguishable from offset.

aWe can now take color quality to a whole new level,a said Doug Bacon, president, [ TGI Direct ]. aThe addition of the iGen4 EXP with matte dry ink strengthens our 10 plus years of digital printing experience and will allow us to meet, and often exceed, our clientsa� requirements.a

The company will use the press to fulfill customer requests for [ manuals ], [ direct-mail pieces ] and [ catalogs ], while providing an anchor for[ cross-media campaigns ].

Matte dry ink provides a consistent and uniform appearance across highlights, mid-tones and shadows a" critical for ink-heavy applications used in [ marketing collateral ], [ photo books ] and photo-rich calendars and [ greeting cards ].

The ink produces authentic skin tones and natural colors while maintaining fine detail in background images, an important benefit for TGI Direct, which serves a variety of vertical markets from insurance and healthcare to automotive and financial services.

TGI Direct is also using Xeroxa�s [ business development tools ] to market the inka�s capabilities to new and existing businesses. aClients see how our technology can help differentiate them in the market a" and thata�s making TGI Direct stand out even more,a added Bacon.

About Xerox

Xerox Corporation is a $22 billion leading global enterprise for business process and [ document management ]. Through its broad portfolio of technology and [ services ], Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their [ real business ].Headquartered in Norwalk, Conn., Xerox provides leading-edge [ document technology ], services, [ software ] and [ genuine Xerox supplies ] for [ graphic communication ] and [ office printing environments ] of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive [ business process outsourcing ] and [ IT outsourcing services ], including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide.The 134,000 people of Xerox serve clients in more than 160 countries. For more information, visit [ http://www.xerox.com ], [ http://news.xerox.com ], [ http://www.realbusiness.com ] or [ http://www.acs-inc.com ]. For investor information, visit [ http://www.xerox.com/investor ].

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XEROX^�, XEROX and Design^�, iGen4^� are trademarks of Xerox Corporation in the United States and/or other countries.

Prices, features, specifications, capabilities, appearance and availability of Xerox products and services are subject to change without notice.

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Printer Uses Xeroxa?s iGen4 EXP with Matte Dry Ink to Help Customers Sell Cars, Medical Products