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[ Wed, Feb 09th 2011 ]: Market Wire
Form 8.3 - [Regal Petroleum]
Tue, February 8, 2011

UK Court Upholds Hasbroa?s Play-Doh Trademark

PAWTUCKET, R.I.--([ BUSINESS WIRE ])--[ Hasbro, Inc. ] (NASDAQ:HAS) through its subsidiaries Hasbro SA and Hasbro UK Limited has obtained judgment in the United Kingdom High Court against 123 Nhrmittel and its UK supplier MAPS Toys for trademark infringement in relation to the use of aplay dougha on their Yummy Dough product.

"We are very pleased with the Judgment. It is Hasbroa™s practice to actively enforce its intellectual property rights globally against those who wrongfully exploit them for their own profit"

Hasbro filed suit against 123 and MAPS Toys on March 24th 2010 and judgment was entered in favor of Hasbro. The Court found the defendants had infringed Hasbroa™s iconic PLAY-DOH trademark and had passed off their products as being connected in some way to Hasbro. In addition, the defendantsa™ counterclaim for invalidity and revocation was dismissed in its entirety by the court.

aWe are very pleased with the Judgment. It is Hasbroa™s practice to actively enforce its intellectual property rights globally against those who wrongfully exploit them for their own profit,a said Wayne Charness, Hasbroa™s Senior Vice President of Corporate Communications.

[ Hasbro, Inc. ] (NASDAQ:[ HAS ] - [ News ]) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Companya™s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbroa™s multi-platform joint venture with Discovery Communications (NASDAQ:[ DISCA ] - [ News ]) launched on October 10, 2010.The online home of The Hub is [ www.hubworld.com ]. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.