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Crocs, Inc. Expands Digital Footprint with New Online Offerings

  //house-home.news-articles.net/content/2010/09/2 .. digital-footprint-with-new-online-offerings.html
  Published in House and Home on Thursday, September 23rd 2010 at 5:16 GMT by Market Wire
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NIWOT, Colo.--([ BUSINESS WIRE ])--Crocs, Inc. (NASDAQ: CROX) today announced the launch and redevelopment of a variety of new company websites and digital assets to increase and enhance the companya™s online presence. In addition to providing supplementary revenue opportunities, the new online offerings are designed to enrich the Crocs online experience.

"Our direct to consumer channel, which includes both Crocs-branded retail stores and Crocsa™ online presence is an important part of our business strategy which we consistently look to improve and invest in"

The new online offerings include:

• Launch of Canadian and Australian websites. In the coming month, Crocs will launch new consumer websites in Canada and Australia that will be housed on the companya™s global platform. The new Crocs Canada and Crocs Australia sites will feature a redesigned look and feel while providing a refined shopping experience for each respective market. Australia will be the first country in the Asia-Pacific region to use the Demandware platform for a Crocs site. Housing Crocsa™ regional and country-specific websites on one global platform will help ensure consumers around the world have similar online experiences when interacting with the company online.
• Mobile site launch. To capitalize on the growing number of consumers making purchases through mobile devices, Crocs launched a new consumer mobile site. The new site provides consumers a simple interface for a more friendly shopping experience that can be accessed from a mobile device anytime and anywhere, resulting in a surge in traffic.

• Corporate website redesign. Earlier this summer, Crocs unveiled a new corporate website ([ www.company.crocs.com ]) designed to make company information easier to find for consumers, media, analysts and investors. The redesigned site better reflects the branda™s fun and vibrant personality and provides visitors with additional background on the company and its leadership. Additionally, the site houses a new online community and blog, [ Vitamin C ], where footwear enthusiasts can interact with the brand and each other to share their passion for Crocsa" shoes. The blog is moderated by five self-proclaimed Crocs brand fanatics who were chosen as Crocs Ambassadors after three months, hundreds of creative contest submissions and 10,000+ votes. Vitamin C visitors also will find seasonal style tips from [ Alison Deyette ], a nationally-recognized lifestyle and personal style expert, along with daily surveys and polls, previews of new shoe styles, and opportunities to share personal thoughts, photos and videos.

aOur direct to consumer channel, which includes both Crocs-branded retail stores and Crocsa™ online presence is an important part of our business strategy which we consistently look to improve and invest in,a said Chris Ladd, Vice President of Global Direct Sales. aCreating more and better experiences for those looking to interact with Crocs online is a key to our growth. With our increased digital footprint, we continue to develop long-term brand platforms that resonate with Crocs loyalists and expand our reach into new customer segments.a

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX) offers several distinct shoe collections with more than 250 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocsa" footwear provides profound comfort and support for any occasion and every season.All Crocsa" branded shoes feature Croslitea" material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocsa" products are sold in 125 countries. Every day, millions of Crocsa" shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit [ www.crocs.com ] for additional information.