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Viper Motorcycle Company Signs Joint Venture With Ilmor Engineering, Inc.

^{Published on 2010-01-08 05:10:48 - Market Wire}
 

HOPKINS, MN--(Marketwire - January 8, 2010) - Viper Motorcycle Company, a subsidiary of Viper Powersports Inc. (OTCBB: [ VPWI ]), and Ilmor Engineering, Inc. announced today that they have executed the manufacturing agreement outlined in the letter of intent dated October 6, 2009. Viper Motorcycle Company and Ilmor will partner on the manufacture of an Ilmor designed and developed Viper Motorcycle 152 cubic inch V-Twin engine. The Ilmor version of the Viper polished billet engine will be manufactured and assembled by Ilmor in Plymouth, MI, and will be co-branded with the famous racing company's name. Viper Motorcycles and Ilmor will also provide cross-marketing support to promote the relationship.

John R. Silseth II, Viper Powersports CEO, said, "We anticipate a public launch of this exciting product in May 2010. The Ilmor-Viper JV allows Viper to increase production and take its rightful place as a premiere American OEM of high performance cruiser motorcycles. The resulting product from this JV has no equal in the marketplace."

Paul Ray, Ilmor Engineering, Inc.'s President, said, "This is a very promising start to the New Year. Our relationship with Viper Motorcycle Company grew tremendously in 2009 and we are very enthusiastic about getting the last details of the new engine design completed. Manufacturing of parts for the Viper-Ilmor V-Twin engine has already begun and we could be running on our test bench as soon as the end of Feb 2010."

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Viper Powersports' and Viper Motorcycle Company's websites are [ www.viperpowersports.com ] and [ www.vipermotorcycle.com ].

Ilmor Engineering is one of the most successful race-engine design and manufacturing firms in the world, best known for its expertise and success in the highest levels of automobile racing. The company has over 200 Indy Car wins to its credit including winning the prestigious Indy 500 no less than 15 times. Created as a race engineering company in the UK more than 25 years ago, Ilmor has more than 150 personnel worldwide with facilities in Michigan, USA and Northampton, England. Ilmor Engineering's website is [ www.ilmor.com ].

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the foregoing statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.