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Reed's, Inc.: Reed's Ginger Brew and Virgil's Natural Sodas Make Splash at Natural Products Expo West

^{Published on 2009-03-11 07:04:43, Last Modified on 2009-03-11 07:06:02 - Market Wire}
 

LOS ANGELES, CA--(Marketwire - March 11, 2009) - [ Reed's, Inc. ] (NASDAQ: [ REED ]), maker of the top-selling sodas in natural food stores nationwide, recently exhibited at the [ Natural Products Expo West ], the largest show of its kind on the West Coast. Management and sales staff were on hand to promote [ Reed's Ginger Brew ] and Virgil's products to over 53,000 industry members and retail consumers. Reed's signed two new distribution agreements with Middle Eastern distributors, one in Israel and the other in Jordan.

"This show was a major success for us," commented Christopher Reed, Founder and CEO of Reeds, Inc. "We had two great new products to push, our new [ Virgil's Orange Cream Soda ] and Reed's Natural Energy Elixir. We gave out over 9,000 samples of our products, which is about 50% more than last year. We penetrated new markets, including our first sales into the Middle East. Our booth had more traffic than any other year at the Expo West. It did not feel like a recession, and it's obvious that the natural products sector is holding its own and even bucking the trend."

In a post-expo press release, Adam Andersen, Show Manager, Natural Products Expo West stated, "Retail buyers need face to face meetings, particularly in a slower economy. Buyers come to this show to seek out those new products that will fly off their shelves and offer a competitive advantage to their stores." In addition, according to [ expowest.com ], "Natural Products Expo West 2009 featured more than 1,900 exhibiting companies occupying 300,000 square feet from 28 countries with 482 new exhibitors. The show's success proved that, despite a cool economy, natural product sales are hot and growing."

[ Nutrition Business Journal ] recently reported that early estimates indicate consumer sales of nutrition products grew 9 percent in 2008 to more than $100 billion.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: [ http://www.reedsgingerbrew.com ] or call 800-99-REEDS.

Follow Reed's on Twitter at: [ http://www.twitter.com/reedsgingerbrew ]

Join the Reed's Facebook group at: [ http://www.facebook.com/group.php?gid=79281735864 ]

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More information can be found at: [ http://www.irthcommunications.com/clients_REED.php ]

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.