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UPDATED: Lance Sandwich Crackers Are NOT Part of the Peanut Butter Recall


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CHARLOTTE, N.C.--([ BUSINESS WIRE ])--Lance, Inc. (Nasdaq:LNCE) announced today its Lance® peanut butter sandwich crackers are not part of the growing list of recalled peanut butter products and are not involved in the federal government's ongoing salmonella investigation. Consumers can continue to enjoy Lance sandwich crackers.

Lance is the #1 selling sandwich cracker brand in the U.S. grocery channel, and self manufactures 100% of the peanut butter used in its sandwich crackers.

As part of the Company's stringent food safety program and quality standards, Lance regularly conducts extensive microbial testing of its peanut butter to ensure only high-quality, safe food ingredients are used. As a precaution following last week's news, the Food Safety Division of the North Carolina Department of Agriculture visited Lance's Charlotte, N.C., bakery on January 14, 2009. After reviewing the Lance food safety programs and records specific to peanut butter, Lance was advised that it would not be a subject of the ongoing investigation.

Lance makes eight sandwich cracker varieties that contain peanut butter, including: ToastChee, Reduced Fat ToastChee, Toasty, Reduced Fat Toasty, Captain's Wafers Peanut Butter and Honey, Malt Peanut Butter, Wheat Crackers with Peanut Butter, and Nekot.

Consumers can log onto [ www.LanceSnacks.com ] for more information. To learn more about the ongoing FDA investigation, visit the "In the Spotlight" section of [ www.fda.gov ].

About Lance, Inc.

Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout much of the United States and other parts of North America. The Company's products include sandwich crackers and cookies, potato chips, crackers, cookies, other snacks, sugar wafers, nuts, restaurant style crackers and candy. Lance has manufacturing facilities in North Carolina, Iowa, Georgia, Massachusetts, Texas, Florida, Arkansas, Ohio, and Ontario, Canada. Products are sold under the Lance, Cape Cod, Archway, and Tom's brand names along with a number of private label and third party brands. The Company's products are distributed through a direct-store-delivery system of approximately 1,400 sales routes, a network of independent distributors and direct shipments to customer locations. Products are distributed widely through grocery and mass merchant stores, convenience stores, food service outlets and other channels.


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