The emergence of social media has given comedy in Ghana a new direction over the past few years. The days when comedians had to solely rely on traditional media and live performances for their jokes to be heard are long gone.
The article from GhanaWeb discusses how Ghanaian comedians are increasingly using social media platforms to enhance their visibility and expand their audience reach. Comedians like DKB, OB Amponsah, and others are leveraging platforms such as Instagram, TikTok, and YouTube to share their content, engage with fans, and monetize their comedy through ads, sponsorships, and direct fan support. The piece highlights the shift from traditional comedy shows to digital spaces, where comedians can bypass conventional media gatekeepers, directly connect with their audience, and explore new forms of comedy like skits and stand-up routines tailored for online consumption. This digital pivot not only helps in building personal brands but also in creating a sustainable income stream through various online monetization strategies.
House & Home
