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Seeing low-income consumers squeezed, retailers target $10 and under gifts


Published on 2024-12-19 08:44:06 - Reuters
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  • Retailers including Target and Walmart are stocking shelves with more toys and gifts such as Barbies that cost less than $10 this holiday season, a strategy aimed at attracting cash-strapped shoppers.

The article from Reuters discusses how retailers like Target are focusing on offering gifts under $10 for the holiday season due to economic pressures on low-income consumers. With inflation affecting household budgets, shoppers are increasingly looking for affordable gift options. Target has introduced a "10 Under $10" list to cater to this demand, featuring items like candy, socks, and small toys. This strategy not only helps consumers manage their spending but also aims to drive sales volume by making gift-giving more accessible. Other retailers are also noted to be following suit, adapting their product offerings to meet the needs of budget-conscious shoppers during the holiday season.

Read the Full Reuters Article at:
[ https://www.reuters.com/business/retail-consumer/seeing-low-income-consumers-squeezed-retailers-target-10-under-gifts-2024-12-19/ ]