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The Rise Of Pickleball In India: Terra Invest And Hyde Park Entertainment's Strategic Partnership


Published on 2024-12-18 05:44:10 - Outlookindia
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  • This surge in popularity is thanks to the strategic involvement of Terra Invest, an international investment firm, and Ashok Amritraj's Hyde Park Entertainment Group, who together acquired the Delhi franchise in the World Pickleball League (WPBL) through Smashers Sports.

The article from Outlook India discusses the growing popularity of pickleball in India, highlighting a strategic partnership between Terra Invest and Hyde Park Entertainment aimed at promoting the sport. Pickleball, a hybrid of tennis, badminton, and table tennis, has seen a surge in interest due to its accessibility and appeal to all age groups. The partnership seeks to invest in infrastructure, organize tournaments, and increase awareness to foster the sport's growth. This initiative not only aims to make pickleball a mainstream sport in India but also to tap into the global market, leveraging the sport's rising international profile. The collaboration is part of a broader trend where sports and entertainment companies are investing in niche sports to diversify their portfolios and engage with new audiences.

Read the Full Outlookindia Article at:
[ https://www.outlookindia.com/hub4business/the-rise-of-pickleball-in-india-terra-invest-and-hyde-park-entertainments-strategic-partnership ]