House & Home
Actors Christina Hendricks and Sean Faris Star in EAa?s Need for Speeda" The Run
REDWOOD SHORES, Calif.--([ BUSINESS WIRE ])--Electronic Arts Inc. (NASDAQ:ERTS) today announced that Christina Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will star in the upcoming action racing game Need for Speeda" The Run. The video game will feature the actors as lead characters in an intense race-for-your-life story taking players on a cross-country race from San Francisco to New York. Powered by Frostbitea" 2, Black Box Studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds. The game is the action racing blockbuster of the holiday.
"Need for Speed The Run brings unprecedented racing action into an expansive race course which encompasses a coast-to-coast race from the Golden State to the Empire State"
aNeed for Speed The Run brings unprecedented racing action into an expansive race course which encompasses a coast-to-coast race from the Golden State to the Empire State,a said Jason DeLong, Need for Speed The Run Executive Producer. aOur innovative, all-new performance capture technology pushes the boundaries of character animation allowing us to perfectly capture Christina and Seana™s likeness resulting in an engaging narrative experience coupled with top-notch racing.a
Christina Hendricks, the Emmy and Golden Globe nominated actress who plays the gorgeous, bold and savvy Joan Harris (n©e Holloway) in the hit AMC drama Mad Men, makes her videogame debut in Need for Speed The Run as Sam Harper: a woman with ambition, street smarts and a penchant for lightning fast cars. Shea™s turned her lifelong passion into a lucrative livelihood, managing the best drivers in the cutthroat world of outlaw street racing. In this illicit, male-dominated racket, shea™s betting on Jack, the storya™s protagonist, by fronting his $250K race buy-in in hopes of winning the $25 million prize. Ita™s Sam that enables Jack to enter the race as she remains his eyes and ears on the course.
aIta™s very exciting to be part of Need for Speed The Run. Ia™ve never been a video game character before so this is definitely a first for me. Ita™s been fantastic fun to do something so different and to show a different side of myself as well,a said Christina Hendricks.
Sean Faris (The Vampire Diaries, Never Back Down), one of Hollywooda™s up-and-coming leading men, gets in the drivera™s seat as Jack Rourke in Need for Speed TheRun. One of the best drivers around, Jacka™s cockiness and arrogance has led him into a debt he cana™t repay. The mob has put a price on his head, and ita™s a lofty one. Hea™s looking for a way out and only Sam can help. His only chance of survival is to enter and win the race to New York.
aIa™ve definitely done my share of intense action scenes in movies but ita™s totally different and thrilling to actually be a character and driver in Need for Speed The Run. I got a kick out of seeing myself in the game, ita™s totally me! Ia™m a huge fan of the Need for Speed series so I jumped at the opportunity to be a part of the game,a said Sean Faris.
Developed byBlack Box, an EA studio, Need for Speed The Run will be available November 15, 2011 in North America and November 17, 2011 in Europe for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system, PC, Wiia" and Nintendo 3DSa". For more information on Need for Speed, visit [ http://www.needforspeed.com ] or become a fan on Facebook at [ http://www.facebook.com/needforspeed ] and follow us on Twitter [ http://www.twitter.com/needforspeed ].
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive entertainment. The Companya™s game franchises are offered as both packaged goods products and online services delivered through Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 100 million registered players and operates in 75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Simsa", Madden NFL, FIFA Soccer, Need for Speeda", Battlefield, and Mass Effecta". More information about EA is available at [ http://info.ea.com ].
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks of Electronic Arts Inc. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. "PlayStation" and aPlayStation Networka are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.
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