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Landmark Homes Unveils Virtual Showhome Experience

  //house-home.news-articles.net/content/2026/02/1 .. k-homes-unveils-virtual-showhome-experience.html
  Published in House and Home on Friday, February 13th 2026 at 10:02 GMT by Toronto Star
      Locales: CANADA, UNITED STATES

LAS VEGAS, NV - February 13, 2026 - Landmark Homes is making waves at the International Builders' Show (IBS) 2026 with the unveiling of its groundbreaking full virtual showhome experience, powered by the innovative Resvr platform. This marks a significant shift in how potential homebuyers will engage with new construction, offering unprecedented access and interactivity from anywhere in the world.

For years, the traditional model home has been a cornerstone of the home-buying process. However, geographical limitations and time constraints often hinder potential buyers from fully exploring available options. Landmark Homes, a long-time proponent of energy-efficient building practices, is now dismantling those barriers with its fully immersive virtual reality (VR) experience.

"We believe the future of home buying is digital, and we're committed to leading the charge," says Eleanor Vance, VP of Marketing for Landmark Homes. "Partnering with Resvr allows us to extend the reach of our beautiful, energy-efficient designs to a much wider audience, while simultaneously providing a more convenient and engaging experience for our customers. This isn't just about showcasing homes; it's about empowering buyers to envision their lives within them."

The new virtual showhome, accessible through Resvr's platform, isn't simply a static 360-degree panorama. It's a fully interactive environment meticulously replicating the look, feel, and even the atmosphere of a physical model home. Users equipped with VR headsets (although accessibility isn't limited to VR - the experience is also available on standard computers and mobile devices) can virtually 'walk' through the space, examine finishes, change paint colors, and even experiment with furniture arrangements. The level of detail is remarkable, allowing buyers to truly get a sense of the home's flow, spatial dimensions, and potential.

Resvr's technology goes beyond visual fidelity. It incorporates features that simulate natural light and shadow, allowing the virtual home to realistically reflect different times of day. Interactive hotspots provide detailed information about materials, appliances, and energy-efficient features - key selling points for Landmark Homes. Buyers can click on specific elements to learn about their cost, performance, and environmental impact. Furthermore, the platform allows for customized experiences; buyers can virtually 'upgrade' features and see how those changes affect the overall price.

This development arrives at a pivotal moment in the housing market. With rising interest rates and inventory shortages, homebuyers are increasingly turning to digital tools to streamline their search. The ability to narrow down choices remotely before committing to in-person visits saves time and effort. Beyond convenience, virtual showhomes also offer a level of privacy and control that traditional model home tours lack. Buyers can explore at their own pace, without the pressure of a sales representative hovering nearby.

The implications of this technology extend beyond individual homebuilders. Industry analysts predict a surge in the adoption of virtual showhomes over the next few years, as builders recognize the benefits of reaching a wider audience, reducing marketing costs, and improving customer satisfaction. This technology also provides valuable data insights for builders; Resvr's platform tracks user behavior within the virtual home, providing information about which features and floor plans are most popular. This data can then be used to inform future designs and marketing strategies.

Landmark Homes isn't stopping at just one virtual showhome. The company plans to expand its virtual portfolio to include a diverse range of floor plans and design styles, catering to different buyer preferences and lifestyles. They also intend to integrate the virtual experience with their existing CRM system, allowing sales representatives to seamlessly transition from the virtual tour to a personalized consultation.

About Landmark Homes: Landmark Homes is a national builder committed to creating high-quality, energy-efficient homes for families across the United States. With a focus on innovation and sustainability, Landmark Homes consistently strives to exceed customer expectations and deliver exceptional value.

About Resvr: Resvr is a leading provider of interactive virtual experience platforms for the real estate and homebuilding industries. Their cutting-edge technology empowers businesses to showcase their properties in immersive and engaging ways, driving leads and increasing sales.

Visitors to IBS 2026 are encouraged to visit Landmark Homes' booth to experience the virtual showhome firsthand. Demonstrations will be available throughout the show.